What is conversion rate optimisation and why does it matter for your store?
Conversion rate optimisation (usually shortened to CRO) is one of those terms that gets thrown around a lot…
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News & views on website design, security, SEO and everything else.
Want a website that works while you sleep? Here’s the foundation
The promise of ecommerce and that your store sells while you are not working is real. But it…
What your competitors’ websites are getting right (and how to beat them)
Looking at a competitor’s website and feeling a pang of envy is a very human response and most…
Still on your Shopify starter theme? Here’s why that might be holding you back
Shopify’s free starter themes are good for what they are: Starter sites. They are clean, fast, and built…
Your brand has evolved – your website needs to as well
Businesses change… prices go up, niches get nichier, and services get refined. The kinds of clients you want…
Why most website projects fail before they even start
Most website projects that go wrong do not go wrong because the design was poor or the developer…
Is blogging still relevant in today’s digital age?
Every few years, someone declares that blogging is dead. Social media killed it. Video killed it. AI killed…
Why I recommend Shopify over WooCommerce
The Shopify vs WooCommerce question comes up regularly with clients who are starting an ecommerce store or thinking…
The Tech Behind the Scenes: What We Handle So You Don’t Have To
When most people think about getting a new website, they think about the visible stuff. The design, the…
Feel embarrassed sharing your website? You’re not alone
It usually shows up as a hesitation. Someone asks for your website address and you give it to…
What Does a ‘Professional’ Website Actually Look Like in 2026?
The word “professional” gets used a lot in conversations about websites. Clients want their site to look professional.…
Website Strategy vs. Website Build: Why We Don’t Skip the First Step
When an ecommerce business comes to us wanting a new store or a significant overhaul, the first thing…
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