Shopify Partner
We design and build high-performing Shopify stores for brands that are serious about growth.
From clean, conversion-focused storefronts to complex custom builds – subscription models, trade pricing, bespoke integrations, and functionality your current theme can’t deliver – we have the technical depth to make Shopify do exactly what your business needs.
A good-looking store isn’t enough. If your product pages aren’t structured around buying behaviour, if your checkout creates friction, if your store can’t support the way your business actually operates – visitors leave without buying and you never know why.
We fix that. Every Shopify project we take on starts with understanding your customers, your sales flow, and what’s standing between a visitor and a purchase. Then we build around that – not around what looks good in a demo.
With 25 years of retail buying experience behind us, we understand customer psychology at a commercial level that most developers simply don’t have. We know what builds trust, what creates hesitation, and what makes someone complete a purchase rather than abandon it.
I’m Angela, founder of AB Web Agency and a Shopify Partner with over 25 years of retail buying experience behind me.
Before building websites, I spent decades working with some of the UK’s most recognised high-street brands – learning exactly how customers make decisions, what builds trust, and what turns a browser into a buyer.
That commercial perspective is something most developers simply don’t have. I bring it into every Shopify project we take on, alongside the technical depth to build stores that are as capable as they are compelling.
If your store isn’t performing the way your business deserves, I’d love to take a look.
Maybe sales have plateaued. Maybe your theme is limiting what you can do. Maybe you’ve added apps and things have got messy, slow, or fragile. Maybe you know something’s off but can’t pinpoint it.
We’ll find it and fix it – properly, not with another quick-patch workaround.
We can help you with:
Conversion Rate Optimisation (CRO)
Design refreshes + product / collection page improvements
Fixing broken functionality (themes, apps, layouts, glitches)
Speed + performance improvements
Mobile optimisation
Navigation, user flow + customer journey
Custom sections + features your theme can’t offer
SEO + on-page improvements
Integrations (Klaviyo, email, CRM, subscriptions, reviews)
Whether you’re moving to Shopify, launching a new brand, or your current store no longer reflects the business you’ve built – we’ll design and develop a store that’s built to convert, built to scale, and built to handle whatever your business actually needs.
That includes straightforward builds and complex ones. Subscription models, trade and wholesale pricing, multi-currency setups, bespoke product configurators, custom integrations – if your store has moving parts, we know how to build them properly.
Psst… Need branding or copywriting too?
We can help with that – just ask.
Your Shopify build includes:
A strategy session to define goals, audience and sales flow
Bespoke, on-brand design
Shopify development focused on speed and conversion
Fast, mobile-first build
On-page SEO setup and analytics tracking
Cart, product and checkout optimisation
Email and CRM integrations (e.g. Klaviyo setup)
Launch support and 30 days of aftercare
Trusted by growing brands across the UK and worldwide
25 years in retail buying means we understand customer psychology at a commercial level. We know what makes people buy – and we build it into every decision.
Custom integrations, subscription models, trade pricing, and bespoke functionality – we’ve built them. If your project has ambition behind it, we’re the right fit.
New Shopify builds start from £8,000, with most projects between £12k and £20k, depending on complexity. You’ll know what to expect before we start.
Recognised internationally for ecommerce design and development excellence, with a client portfolio spanning retail, lifestyle, food and drink, and professional services.
We don’t disappear at launch. Ongoing care plans keep your store running well and improving over time.
“She kept me accountable and was so easy to talk to.”
“Angela’s customer service has been exceptional.”
“My website is so much faster and easier to navigate”
Yes! Most of our Shopify work involves improving or redesigning existing stores. We’re comfortable working inside any setup.
Yes. From bespoke checkout flows and product configurators to trade portals and custom API integrations – if your business needs it, we can build it. Get in touch to discuss your requirements.
Yes. We can audit your store and improve everything from layout and product page structure to checkout flow and mobile experience. Try our free Conversion Rate Calculator to see what better conversion rates could mean for your revenue.
New builds start from £8,000. Most ecommerce projects sit between £12,000 and £20,000 depending on complexity and custom functionality required. We’ll give you a clear, fixed quote before any work begins.
Improvements and optimisations: 1–3 weeks
New builds: 8–14 weeks, depending on complexity
Yes. Our Shopify care plans cover updates, performance monitoring, and technical support. Ask us about options when we speak.
We’ve worked across multiple ecommerce platforms and consistently find Shopify the most stable, scalable, and manageable for our clients post-launch. It handles complexity well and gives you control over your store day to day without needing a developer for everything.
Whether you need a new store or a better one, let's start with a conversation. Book a free discovery call, and we'll look at where you are, what's holding you back, and what the right solution looks like for your business.
