Custom Shopify Store Design & Development | AB Web Agency

Shopify Partner

Award-winning web agency

5* Google rated

We build the Holy Grail.
A Shopify store that stuns and sells.

Twenty years in retail buying taught us what actually makes people buy.
Now it's a bit of a crusade.

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Sound familiar?

Most people come to us thinking their store needs a facelift. Nine times out of ten, it needs a strategy.

A beautiful store that doesn’t convert is just an expensive Instagram feed. We get it. You’re not in this for likes. You’re in this to make money.

 

...but the ROI isn’t there

...you just can’t see where

...that cost more every month and slow everything down

...but something’s stopping people from buying

It looks good, but it doesn't reflect your business

...but nothing’s moved the needle

How we can help

What are you looking for?

Four ways we work with Shopify brands. Find yours.

  • Launching your first store, rebranding, or moving and migrating from another platform. We'll build it properly from the ground up - around your customers, your margins, and what needs to happen at every step between landing and checkout.

  • Your store is live but it's not selling the way it should. You're spending on ads, getting traffic, but something between landing and checkout is leaking. We'll find it and fix it

  • Your store needs to do something it currently can't - subscriptions, custom integrations, bespoke features, or wholesale setups. We've built it all, including the stuff other developers said wasn't possible.

  • Your store needs someone watching it, improving it, and keeping it working hard every month. Monitoring, app management, conversion observations, and a team with over 45 years of eceommerce experience on your side.

Why we’re different

We've got a commercial head. Most agencies don't.

Angela spent over 20 years as a retail buyer for names like P&O, World Duty Free, GAME, and Dixons Carphone Warehouse (now Currys), deciding which products caught the eye and which got scrolled past, why a customer adds to cart and then abandons. Basically, what it actually takes to get someone to hand over their card details to a brand they’ve never heard of.

Greg brings a further 25 years in retail operations at John Lewis, Arcadia, Amazon, Vivobarefoot, Phones4u, and Joseph Joseph. Between them, that’s over 45 years inside some of the biggest names on the High Street and ecommerce.

That’s the knowledge we bring to every Shopify project. The stores we build look premium, and sell like it too.

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Ecommerce Businesses we’ve worked with

Trusted by growing brands across the UK and worldwide

Starting from scratch

New shopify store

You've sourced your products, you're building a community, now you need a website that actually sells.

We work with brands at every stage, launching for the first time, outgrowing a store they built themselves, or moving and migrating from another platform.

Between us, we’ve spent over 45 years inside major retail businesses, buying, negotiating, deciding what sells and what doesn’t. We know that every page, every feature, every decision on your store has to earn its place by driving profit.

That’s the commercial head we bring to every new build.

Before a single page is designed, we understand your customers, your margins, and what needs to happen at every step between landing and checkout.

If you’re migrating to Shopify, we handle it properly: your SEO rankings protected, your product and customer data intact.

The result is a store built to be profitable from day one, and more profitable month on month.

Projects typically start from £8,000+VAT. Timeline: 6-8 weeks.

Start a new store

How it works

The process that gets results.

01

Alignment

Before anything starts, let's make sure we're actually on the same page. Goals, timelines, who signs off what. Sorted before a single pixel gets touched.

02

Discovery

A proper deep dive into your products, your customers, and what "success" actually looks like for your business.

03

Strategy reveal

Warning: this is the bit that can change how you see your whole business. Competitor analysis, customer buying behaviour, the gaps nobody else spotted. Most clients tell us they've never seen anything like it.

04

Architecture & direction

Collection structure, product page hierarchy, visual direction. Nothing gets designed until you're confident it's right.

05

Design & copy

Every page designed and written around how your customers actually buy, not how a template thinks they should.

06

Build

Fast, secure, mobile-first Shopify development. App stack, checkout optimisation, conversion tracking, all configured and ready before we ever hit launch.

07

Launch & QA

At last, a store that actually works as hard as you do. 30 days of QA after launch to squash anything that needs fixing.

Your store isn't converting

Improving your store

Leaky store (n) – A store that’s failing to live up to its potential and costing you sales.

Your store exists. It’s just not selling the way it should.

Something between landing and checkout is leaking – and it’s costing you more than you realise. We’ll find it and fix it.

  • Conversion rate optimisation
  • Product page improvements
  • Checkout flow and cart abandonment
  • Speed and performance
  • Mobile optimisation
  • App audit - what’s working, what’s costing you money

Quoted per project. Timeline: 1–3 weeks.

Improve my store

Extend what your store can do

Adding functionality

Your store needs to do something it currently can’t.

Subscription setups, custom integrations, bespoke features, complex wholesale or B2B requirements. The builds that need someone who’s done it before and knows where the bodies are buried.

  • Subscription and recurring billing setups
  • Custom integrations: CRM, ERP, fulfilment, marketing tools
  • Wholesale and B2B functionality
  • Bespoke features your theme can’t offer

Quoted per project. Timeline: depends on complexity.

Tell us what you need

Snap Angela up! She kept me accountable and was so easy to talk to.

Clair Minto
Lunita Home

Angela’s customer service has been exceptional.

From start to completion of the website she was extremely helpful, understanding and professional.

She comes highly recommended!

Sweet Giftings Co website on multiple devices
Kemi Akin
Kemie's

My website is so much faster and easier to navigate

Amamaya logo
Laura Sweet
Amamaya

What our clients say

Ask them, not us

We’ve been fortunate to have some really inspiring clients. Here are some of the kind words they’ve said about us.

FAQs

We protect your rankings throughout every migration: redirects, URL structure, metadata, the lot. Most clients see their rankings hold or improve.

It comes with you. We handle the full migration of your product catalogue, customer records, and order history.

Yes. For projects over £5,000 we structure payments across the project – typically deposit, mid-point, and completion.

Yes, and we do it regularly. We audit the store before we start so we know exactly what we’re working with.

We can absolutely take inspiration from stores you admire. But the stores that perform best are designed around your customers and your products. You’ll end up with something more distinctive than a copy.

If you're ready to stop leaving money on the table, let's talk.

Book a free 30-minute call

We'll get to know your store, where the gaps are, and what needs to happen to make it more profitable.
If we're the right fit, we'll follow up with a clear picture of what we'd recommend and what it would cost. Don't forget to bring a cuppa, we're really friendly!

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