Custom Shopify Store Design & Development | AB Web Agency

Shopify Partner

You’re not short of traffic. You’re short of a store that knows what to do with it.

After 20 years in retail buying, we know exactly what your customers need to see before they’ll part with their money.

Start the conversationClaim your free website roast

Shopify partner

CRO Specialists

5.0 Google Rated

Since 2017

Web Excellence Award Winner

Digital Women's Web Developer of the Year

Over 400+ brands

Over 45 years ecommerce experience

Shopify store looking to grow

Sound familiar?

Most Shopify brands come to us talking about design. They leave talking about sales.

Good design gets people to stay. The right strategy gets them to buy.

With 20+ years of retail buying experience behind us, we understand customer psychology at a commercial level that changes how every store is built.

We know what builds trust, what creates hesitation, and what makes someone complete a purchase rather than abandon it.

...but the ROI isn’t there

...you just can’t see where

...that cost more every month and slow everything down

...but something’s stopping people from buying

It looks good, but it doesn't reflect your business

...but nothing’s moved the needle

How we can help

What are you looking for?

Four ways we work with Shopify brands. Find yours.

  • Launching your first store, rebranding, or moving and migrating from another platform. We'll build it properly from the ground up - around your customers, your margins, and what needs to happen at every step between landing and checkout.

  • Your store is live but it's not selling the way it should. You're spending on ads, getting traffic, but something between landing and checkout is leaking. We'll find it and fix it

  • Your store needs to do something it currently can't - subscriptions, custom integrations, bespoke features, or wholesale setups. We've built it all, including the stuff other developers said wasn't possible.

  • Your store needs someone watching it, improving it, and keeping it working hard every month. Monitoring, app management, conversion observations, and a team with over 45 years of eceommerce experience on your side.

Why we’re different

We don’t just think like developers. We think like your customers.

Twenty years as a retail buyer teaches you things no development course covers. You learn which products catch the eye and which get scrolled past. You learn why a customer adds to cart and then abandons. You learn what builds enough trust for someone to hand over their card details to a brand they’ve never heard of.

That’s the knowledge we bring to every Shopify project. The stores we build look premium and sell like it too.

  • Angela Bamford, owner and founder of AB Web Designs
  • We start with your customers

    With over 45 years of combined ecommerce experience, we understand how they think, what earns their trust, and what makes them act.

  • We tell you what you need to hear

    If something won’t work, we’ll say so. That’s what gets you the right result.

  • Beautiful and commercial. Both, always.

    Because your customers notice how it looks. And your bank account notices how it performs.

    Start the conversation

Starting from scratch

New shopify store

You know where you’re heading. You need a store that gets you there.

Shopify store

We work with brands at every stage – launching for the first time, outgrowing a store they built themselves, or moving and migrating from another platform.

We’ve spent over 45 years inside major retail businesses – buying, negotiating, deciding what sells and what doesn’t. We know that every page, every feature, every decision on your store has to earn its place by driving profit.

That’s the commercial head we bring to every new build.

Before a single page is designed, we understand your customers, your margins, and what needs to happen at every step between landing and checkout.

If you’re migrating to Shopify, we handle it properly: your SEO rankings protected, your product and customer data intact.

The result is a store built to be profitable from day one, and more profitable month on month.

Projects typically start from £8,000. Timeline: 6–8 weeks.

Start a new store

How it works

The process that gets results.

01

Alignment

Before anything starts, we make sure we’re completely aligned on goals, timelines, sign-offs.

02

Discovery

A detailed questionnaire followed by a deep dive. We want to understand your products, customers, and commercial goals.

03

Strategy reveal

Competitor analysis, gap analysis, customer buying behaviour. Most clients tell us they’ve never seen anything like it.

04

Architecture & direction

Collection structure, product page hierarchy, visual direction options. Nothing is designed until you’re confident it’s right.

05

Design & copy

Desktop and mobile mockups, product copy, style guide. Every page designed around how your customers buy.

06

Build

Fast, secure, mobile-first Shopify development. App stack, checkout optimisation, conversion tracking - all configured before launch.

07

Launch & QA

Thirty days of quality assurance after launch.

Your store isn't converting

Improving your store

You know where you’re heading. You need a store that gets you there.

Books & Pieces Homepage showing feature boxes

Your store exists. It’s just not selling the way it should.

Something between landing and checkout is leaking – and it’s costing you more than you realise. We’ll find it and fix it.

  • Conversion rate optimisation
  • Product page improvements
  • Checkout flow and cart abandonment
  • Speed and performance
  • Mobile optimisation
  • App audit - what’s working, what’s costing you money

Quoted per project. Timeline: 1–3 weeks.

Improve my store

Extend what your store can do

Adding functionality

Your store needs to do something it currently can’t.

Subscription setups, custom integrations, bespoke features, complex wholesale or B2B requirements. The builds that need someone who’s done it before and knows where the bodies are buried.

  • Subscription and recurring billing setups
  • Custom integrations: CRM, ERP, fulfilment, marketing tools
  • Wholesale and B2B functionality
  • Bespoke features your theme can’t offer

Quoted per project. Timeline: depends on complexity.

Tell us what you need

Snap Angela up! She kept me accountable and was so easy to talk to.

Clair Minto
Lunita Home

Angela’s customer service has been exceptional.

Sweet Giftings Co website on multiple devices
Kemi Akin
Kemie's

My website is so much faster and easier to navigate

Amamaya logo
Laura Sweet
Amamaya

What our clients say

In their own words.

We’ve been fortunate to have some really inspiring clients. Here are some of the kind words they’ve said about us.

Eccommerce Businesses we’ve worked with

Trusted by growing brands across the UK and worldwide

FAQs

We protect your rankings throughout every migration: redirects, URL structure, metadata, the lot. Most clients see their rankings hold or improve.

It comes with you. We handle the full migration of your product catalogue, customer records, and order history.

Yes. For projects over £5,000 we structure payments across the project – typically deposit, mid-point, and completion.

Yes, and we do it regularly. We audit the store before we start so we know exactly what we’re working with.

We can absolutely take inspiration from stores you admire. But the stores that perform best are designed around your customers and your products. You’ll end up with something more distinctive than a copy.

If you’re ready to stop leaving money on the table, let’s talk.

Book a free 30-minute call. We’ll get to know your store, where the gaps are, and what needs to happen to make it more profitable. If we’re the right fit, we’ll follow up with a clear picture of what we’d recommend and what it would cost.