E-commerce

13 May 2026
From Browsers to Buyers: How Your Website Should Support Growth
Getting traffic to your ecommerce store is only half the job. The other half (the half that most store owners…
29 April 2026
Changing your Shopify theme: reasons for, reasons against, and how to do it properly
Changing your Shopify theme is one of those decisions that sounds straightforward until you’re in the middle of it. Done…
22 April 2026
What I’d fix first: an honest review of a bad homepage
One of the most useful things I do when I start working with an ecommerce client is sit down with…
15 April 2026
What Makes a Website Actually Work? (It’s Not What You Think)
Ask most ecommerce store owners what a good website looks like and they’ll talk about design. Clean layout. Great photography.…