I’m Angela, founder of AB Web Agency. Before building websites, I spent 25 years in retail buying for some of the UK’s most recognised brands – learning exactly how customers make decisions, what builds trust, and what makes someone take action rather than leave.
That commercial perspective shapes every project I lead. I don’t just ask “does this look good?” – I ask whether it answers the right questions, in the right order, for the right people.
I lead every project personally, supported by a small team of senior designers and developers I’ve trusted for years. You get the attention of a boutique studio with the technical capability to handle complex, ambitious work.