Custom WordPress Website Design & Support | AB Web Agency

WordPress experts

Award-winning web agency

5* Google rated

You can do anything with WordPress
We should know, we've built pretty much everything.

Twenty years in retail buying taught us what actually makes people buy.
Tyrns out, that's the bit other agencies skip

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Sound familiar?

Website shame (n)

The feeling you get when someone asks for your website and you brace yourself before sending the link.

Come on, be honest. Do you dread showing your website to potential customers? Has it been donkeys since you touched it? Does it look like your business circa 2021? Or does it just need to catch up with modern tech?

If any of that rings a bell, we’ve got a cure for that.

How we can help

What are you looking for?

Four ways we work with WordPress websites. Find yours.

  • Starting from scratch, or finally replacing the one you built in a weekend and have regretted ever since. A strategy-first WordPress build, designed around how your clients actually decide.

  • You don't need a new website. You need the one you've got to stop making you do things by hand at 11pm. Chatbots, CRM connections, automated follow-up, the tools that actually earn their place.

  • Your website's fine. It just can't do the thing you need it to do, a booking system, a client portal, an integration your current setup pretends doesn't exist. We build it in, properly.

  • Hosting, updates, security and someone who already knows your site, so the next plugin update doesn't take the whole thing down while you're on a train with no signal.

Why we’re different

We've got a commercial head. Most agencies don't.

We ask the same questions every agency does. We just ask them in the right order.

Colours, fonts, whether it feels like “you”… oh, we’ll get there. But first we work out who’s actually going to buy from you, and what makes them say yes. Get that right, and your website works.

That’s not a trick, that’s 20+ years of retail buying talking, understanding why someone picks one thing over another, and what stops them from walking away.

Most agencies design for how a website looks. We design for how someone decides.

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Businesses we’ve worked with

Trusted by growing businesses across the UK and worldwide

Starting from scratch

Want a website?

Good. Let's build you one that actually works.

We get it. A website is an investment, and you need to see a return on it. It has to reflect where your business actually is, and bring in more leads & sales, not just look nice while doing neither.

That’s the bit that 20+ years of commercial experience taught us: how to make people spend money. Every website we build gets built with that in mind.

Not just what looks good, what actually makes you money.

Projects typically start from £8,000+VAT. Timeline: 6-8 weeks.

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How it works

The process that gets results.

Goals, timelines, who signs off what. Sorted before a single pixel gets touched.

01

Alignment

Before anything starts, let's make sure we're actually on the same page.

Oh hello there, nice to meet you.

02

Discovery

This is where we take the time to really get to know you, your business, your competitors, and most of all, your potential customers.

Warning: this is the bit that can change how you see your whole business.

03

Strategy Blueprint

We look at your competitors, map out the customer journey, and work out the sitemap before we ever get to individual pages. By the time we're done, you'll see your market differently, and know exactly what every page needs to do and why.

Not an em-dash in sight

04

Copywriting

So many websites are let down by copy that the business owner wrote themselves in a rush, or copy that's obviously AI-written and reads like it. We do it properly.

The exciting part...

05

Design

Every page is designed in Figma before we touch a single line of code. You sign off on it, starting with the homepage, because it's a lot easier to change your mind about something in design than once it's built.

Some agencies promise mobile-first. We do all-devices-first.

06

Development

Every site gets tested and adjusted across around 7 different screen sizes: mobile, tablet, laptop, and desktop, not just squeezed to fit. All the functionality and integrations we agreed on get built in properly, and it's set up for SEO from day one.

At last, you won't be scared to share your website link.

07

Launch & QA

30 days of QA after launch to squash anything that needs fixing, so you can relax knowing we're still fully across it.

Ongoing care plans

08

Ongoing support

We don't disappear after launch, we offer ongoing care packages to take care of your website.

Your store isn't converting

Adding functionality

We look at your existing site and find ways to make it better.

That could mean adding a membership area or courses, improving the functionality behind the scenes, automating things with your CRM, adding templates, or just organising your pages in a more logical way.

You name it, we’ve done it. We’ve never found a use case we can’t achieve with WordPress, that’s why we love it.

  • Membership sites
  • New templates and pages
  • Multilingual sites
  • Booking systems
  • Speed and performance
  • Mobile optimisation

Quoted per project. Timeline: 1–3 weeks.

Tell us what you need

Extend what your website can do

AI & Automation

Chatbots | Automated follow-up | CRMs | AI integrations

Every week there’s a new tool promising to save you time or win you more clients, and most of it’s noise. We’re the ones testing it properly, so when we bring something to you, it’s because it earns its place, not because it sounds impressive on a website.

If you want your site connected to the tools that actually run your business, and you want someone who’s put the work in rather than bolting on a chatbot and calling it a day, grab a cuppa and let’s have a chat.

Quoted per project. Timeline: depends on complexity.

Tell us what you need
Little Olive

The investment has already paid for itself

“When launching my business, I worked with Angela on my first website, and so she was the first person I wanted to work with again on my rebrand and updated website.

The process was managed super efficiently, with clear steps and milestones and expert support throughout to reduce the overwhelm. There was incredible depth and insight into my brand, business and ideal clients to build a site that didn’t just look amazing, but converted leads and sales too.

Every last detail from the design to the copy was thought through and executed to the highest standard. The result is that I have a site that I can be truly proud of.

I’m also delighted to say that the investment has already paid for itself in terms of new client enquiries and bookings.

I highly recommend working with Angela for your website needs. “

Claire Antill
Little Olive Digital
Jon Clayton

Straight away, I felt my project and investment was in safe hands.

“Working with Angela on my website helped me to see lots of different ways my website could be used to generate leads for my business.

Angela’s depth of knowledge and her passion for what she does was evident from our very first meeting which was immediately reassuring.

The experience working with Angela was head and shoulders above any previous experience I’d had working with other web designers and web design agencies.”

John Clayton
Founder, Mr Jon Clayton
Black Cow Gaming mockup

Their attention to detail and commitment to getting everything right really stood out.

“Working with AB Web Agency to build our new website has been an excellent experience from start to finish. Their team showed incredible patience and understanding throughout the entire process, especially as we made numerous revisions and changes along the way. Nothing ever felt like too much trouble, and they were always responsive, professional, and supportive.

The quality of the finished website is outstanding – modern, polished, and exactly what we had hoped for. Their attention to detail and commitment to getting everything right really stood out.
What has impressed us most is their ongoing support even after the website launch. They have continued to be helpful, approachable, and quick to assist whenever needed.

We would highly recommend them to anyone looking for a reliable, talented, and genuinely supportive web design company.”

Coriden Francis
Black Cow Gaming

FAQs

Yes – most of our improvement projects are on websites built elsewhere. We’ll audit your current setup first so we know exactly what we’re working with before making any changes.

Every website we build is bespoke to you, so our prices are too. It’s a bit like asking a house builder how much a new house costs without factoring in the size or the extras, we can’t give you a proper number until we know what you actually need. That’s why we like to have a chat first, so we can give you a proper quote.

Improvements and focused fixes: days to a few weeks. Full new builds: typically 4-8 weeks depending on complexity. We’ll give you a realistic timeline before we start.

No. We protect your existing rankings throughout and typically improve them through better site structure and performance.

Yes. Alongside standard WordPress builds we regularly deliver membership platforms, custom API integrations, multi-language sites, and bespoke functionality. If you’ve been told it can’t be done, talk to us.

It’s a 30-minute conversation with Angela about your goals, your current site, and what you need your website to do. You’ll leave with clarity on your options and a clear sense of whether we’re the right fit. No hard sell, no obligation.

Yes, you will need to pay hosting for your website and there are possibel other costs too. We make these clear in your proposal.

Yes. For projects over £5,000 we structure payments across the project – typically deposit, mid-point, and completion.

You know that dread we talked about? Let's make sure you never feel it again.

Book a free 30-minute call

We'll get to know your business, ask the right questions, and if we're the right fit, we'll follow up with exactly what we'd recommend and what it'll cost.

Start the conversation