Shopify Partner
Award-winning web agency
5* Google rated
Your store is built. Let’s work out what comes next.
There’s always something you could change, another app you could install or another channel you could spend money on. Knowing which of those things deserves your attention is harder.
We bring over 20 years of retail buying experience and hands-on Shopify knowledge to your business, helping you understand what’s happening and decide what to do about it.
Sound familiar?
Everyone has a suggestion. You need to know which ones are worth paying for.
The ads are running, emails are going out, and there’s an app for almost everything. But when you ask what would make the biggest difference to sales or profit, you get a different answer from everyone.
Perhaps sales have slowed. Perhaps they’re growing, but the costs are growing with them. Or you’ve got six things that need doing and nobody can agree which comes first.
Meanwhile, you’re running the business. You haven’t got a spare afternoon to investigate every recommendation that lands in your inbox.
We help you look across the store, the customer experience and the numbers, then agree where your time and budget should go next.
Â
A retail buyer’s eye, with the Shopify knowledge to back it up.
Over 20 years in retail buying taught Angela to ask questions. Will customers want this? Is it presented properly? Does the margin justify the effort? What needs to change if it isn’t selling?
Those questions still shape how we work.
We combine that commercial experience with years of building and improving Shopify stores. We understand the products, the buying journey, the technology behind it, and what it will actually take to deliver our recommendations.
If your existing store can do the job with a few sensible changes, we’ll tell you. We build websites for a living, but that doesn’t mean you need another one.
Ecommerce Businesses we’ve worked with
Trusted by growing brands across the UK and worldwide
Ecommerce Growth Review
Before we tell you what to change, we need to understand what’s happening.
Start here
The Growth Review is the starting point for our consultancy work. It gives us a proper understanding of your business and gives you a prioritised plan you can use, whether you continue working with us or not.
Â
What we look at:
Conversion: where shoppers hesitate, lose confidence or encounter unnecessary effort.
Merchandising: how products, collections and offers are organised and presented.
Customer journey: from first click to repeat purchases
Technology: the apps and integrations you’re paying for, what they contribute and where they overlap.
Commercial performance: what the available data tells us about sales, customer behaviour and opportunities.
How it works
We start with a questionnaire and a conversation about your business, goals and concerns. You give us access to the relevant systems and reports, and we review your store, available customer information and a selection of competitors.
We then bring the findings together in a strategy session with you. You’ll understand what we recommend, why it matters and what would be involved in making it happen.
Â
What you take away
A written action plan, prioritised by likely commercial impact, effort and cost. It gives you a clear starting point and a practical order for the work that follows.
Â
From £750+VAT
We confirm the scope before booking. If your business needs a wider review across multiple stores or markets, we’ll discuss that and agree the price upfront.
The Review is a standalone service. There’s no obligation to book ongoing consultancy or implementation.
Ecommerce Growth Partner
Someone who knows your store and helps you make the next decision.
Keep the momentum going
The Review gives you a starting point. But businesses don’t stand still while you work through a plan. A campaign underperforms, a product takes off, costs change or a supplier suggests something you hadn’t considered.
Growth Partner gives you regular time with Angela to work through those decisions, review progress and keep your priorities relevant.
You don’t need to arrive with a brief and all the answers. We’ll look at what’s happening together and agree a manageable set of next steps.
Â
Who does the work?
You or your existing team carry out the actions. We provide the advice, priorities and feedback.
If you’d like us to handle design, development or other implementation, we’ll agree a separate quote. Routine supplier coordination and project management are outside the monthly consultancy scope.
What's included every month
A review of agreed performance measures. We look at the numbers relevant to your goals, such as conversion, average order value and returning customers, and explain what deserves attention.
A 45-minute strategy call with Angela. Time to discuss progress, questions and the decisions you need to make.
An updated action plan. Clear priorities and the reasoning behind them, ready for you and your team to work through.
Feedback on agreed changes. We review what’s been done and what the available evidence tells us about its effect.
Email follow-up between calls. For questions about the recommendations and agreed priorities, with replies within two working days.
From £250+VAT per month
Following the initial Growth Review at £750 + VAT.
An initial three-month consultancy commitment, then monthly with 30 days’ notice. The Review is charged separately before the monthly consultancy begins.
Ecommerce Growth Sprint
An agreed set of improvements, taken off your list.
Need help getting it done?
You know what needs doing, but your team is busy, or the work needs Shopify expertise you don’t have in-house.
A Growth Sprint gives you a defined package of improvements delivered over an agreed two-week window. We use the Growth Review to select the priorities, then confirm exactly what we’ll deliver and the fixed price before starting.
Depending on the findings, that could mean improving product pages, reorganising collections, refining the buying journey or making specific changes to your store’s functionality.
Â
£varies
Available after a Growth Review or alongside Growth Partner. Sprints are scheduled subject to availability, with projects quoted up front.
Â
Snap Angela up! She kept me accountable and was so easy to talk to.
“I’m so happy I found Angela – I was looking for someone to help design and build an E-commerce site from scratch and had no idea where to start.
It was so easy to work with someone who ‘gets it’. Even though I wasn’t sure what I needed, I felt guided and kept accountable.
Angela made the process easy and broke it down into easy steps.Â
I would absolutely recommend AB Web Agency – so easy to work with the team and give and get feedback.”
Highly recommended!
“Angela’s customer service has been exceptional. From start to completion of the website she was extremely helpful, understanding and professional. I’m extremely pleased with her work. She comes highly recommended!”
Their attention to detail and commitment to getting everything right really stood out.
“I am so happy with the work carried out on my website by Angela. My website is so much easier to navigate and so much faster that I was expecting it to be. I am over the moon.
The work was delivered on time, and the communication throughout the process was regular and consistent so I always knew what they were doing when”
FAQs
Yes. We need to understand your business, customers and store performance before we can give you useful ongoing advice. The Review establishes that understanding and creates the plan we’ll work from.
It costs £750 + VAT, followed by £250 + VAT per month if you choose to continue with Growth Partner.
Â
Absolutely. You receive the written action plan and a session to talk it through. You can implement the recommendations yourself or work with your own team. There’s no obligation to buy anything else.
No. Growth Partner provides ongoing advice and direction. A Sprint delivers an agreed piece of implementation work.
You might want monthly advice while your own team handles the changes, a one-off Sprint after the Review, or both. We’ll recommend what fits your needs and capacity.
Yes. Our recommendations can help you brief your existing suppliers and assess their suggestions. You can share the action plan with them and bring questions to our monthly call.
Managing their workload, attending routine supplier meetings and coordinating delivery aren’t included in the £250 monthly plan.
Â
Usually Shopify and relevant analytics or reports you already use. We’ll agree what’s needed at the start and request appropriate access.
If information is missing or tracking is unreliable, we’ll explain how that affects the review and what needs attention.
This service is designed for Shopify businesses that are already trading, with some sales history to learn from. If you’re preparing to launch, our Shopify website service is a better starting point.
We’ll explain why and what your options are. If you’d like us to handle the build, we’ll scope and quote for it separately. Where improvements to your existing store would be enough, we’ll recommend those.
No. Results depend on factors including your products, pricing, demand, traffic and whether recommendations are implemented.
We’ll give you considered advice, explain the reasoning, agree what to measure and review progress honestly.
The Growth Review and Growth Sprint are one-off projects.
Growth Partner starts with a three-month period so we can work through priorities and review progress. After that, it continues monthly with 30 days’ notice.
Â
If you're ready to stop leaving money on the table, let's talk.
Book a free 30-minute call
We'll get to know your store, where the gaps are, and what needs to happen to make it more profitable.
If we're the right fit, we'll follow up with a clear picture of what we'd recommend and what it would cost. Don't forget to bring a cuppa, we're really friendly!
