I see your website the way your customers do. That's what makes the difference.

I’m Angela, founder of AB Web Agency. Before I built websites, I spent 25 years in retail buying – studying how customers think, what makes them trust a brand, and what makes them leave without buying. That experience is baked into every website I build.

Shopify Partner

WordPress Experts

Figma Specialists

Award-winning web agency

Why I think differently to most web agencies

Most web designers come from a design or development background. I came from retail.

For 25 years I worked in buying roles for some of the UK’s most recognised high-street brands. That meant understanding customers at a commercial level – not just what they like the look of, but what drives their decisions, what builds confidence, what creates hesitation, and what finally tips them into action.

When I moved into web design and development, I brought all of that with me.

It means when I look at your website, I’m not just asking “does this look good?” I’m asking “does this make your customers feel understood? Does it answer the right questions in the right order? Does it make taking the next step feel obvious?”

That shift in perspective – from designer to customer – is what consistently delivers websites that don’t just look the part, but perform.

Strategic websites for businesses ready to grow

AB Web Agency designs and builds bespoke WordPress and Shopify websites for businesses that have outgrown what they’ve got and know that the next version of their website needs to work harder.

That includes straightforward service sites and complex builds: membership platforms, custom integrations, multi-language sites, bespoke Shopify functionality, and third-party API connections. If your project has technical ambition behind it, that’s exactly the kind of work we do best.

Every project starts the same way – with a strategy session to get clear on your goals, your customers, and what success actually looks like.

The design comes after. That order matters.

Recognised for doing things properly

Our work has been recognised internationally for web design and development excellence, including the Digital Women’s Web Developer of the Year 2025 and a Web Excellence Award.

These awards reflect the standard we hold every project to: commercial thinking, clean development, and websites that genuinely move the businesses behind them forward.

The businesses we work with best

Our clients are typically at an inflection point.

They’ve built something solid, and they need a website that reflects that – one that attracts the right people, communicates their value clearly, and supports where they’re heading next.

They’re not looking for a cheap fix or a template with their logo dropped in. They’re making a considered investment in a website that will work for their business for years.

If that sounds like you, we’ll probably get on well.

The people behind your website

I lead every project personally, supported by a small group of senior designers, developers and marketers I’ve worked with for years and trust completely.

What that means for you: you won’t be passed between departments, handed off to a junior, or left chasing updates. You get consistent, senior-level attention from start to finish — with every detail overseen by me. I have high standards and I apply them to everything we deliver.

The personal attention of a boutique studio. The technical depth to handle complex, ambitious work.

Businesses we’ve worked with

We’re trusted by growing companies across e-commerce, B2B and B2C – organisations who value a website partner that cares about the outcome as much as they do.

What our clients are saying

“Straight away, I felt my project (and investment) was in safe hands.”

Jon Clayton
Founder, Mr Jon Clayton
“A great investment for any business.”

Claire Antill
CEO, Little Olive Digital
“She was really putting a customer head on to help us land on the right language and layout.”

Fran Costello
Co-Owner, Green End Farm Cottages

If you're ready to explore what your website could be, let’s talk.

Book your discovery call

Your first step is a 30-minute call with me. It’s a straightforward conversation about your goals, your challenges, and what you need your website to do for your business.

No hard sell. No obligation to go further. You’ll leave with clarity on your options and a clear sense of whether we’re the right fit for each other.

If we decide to move forward, I’ll outline the next steps, timings, and expected investment so you know exactly what to expect.