Many companies launch a website and then don’t update it. Websites are like cars, they need regular maintenance and service to keep them working for you.
Why is updating your website so important? There are obvious reasons such as correcting out-dated contact info or adding new services you want to offer. But one of the most important reasons is search engines such as google crawl your website and one of the things they consider is when the website was last updated. If it hasn’t been updated for a long time, you may find yourself slipping down the search rankings.
Another important point to consider is privacy and cookie laws, you need to review these regularly to ensure you are complying with the law.
Now is a good time to take a fresh look at your website:
- Does it look outdated? Trends change even in web design and what was cutting-edge may now look old-hat. Top companies regularly update their websites to keep it looking fresh.
- What are your competitors doing? Does your website set your company apart from them?
- Is the content still relevant or does it need updating? Your customer profile may have changed and you may need to change the design to attract your target audience.
- Do all your links still work? Check links to external websites especially.
- Check the contact section carefully, do you need to change this info?
- Review your cookie and privacy policy, ensure it complies with current legislation and update the last reviewed date.
- Check the latest recommendations for SEO from the search engines, these change regularly. Are your sitemaps up to date?
Look after your website, it is a reflection of your business.
