Helping The Sleep Works pivot with a fresh website, refined branding, and automated engagement
The Sleep Works, led by sleep consultant Maryanne, needed a modern website and updated branding to reflect a shift in focus from children’s sleep issues to helping adults overcome sleep challenges.
Her existing website was outdated and no longer aligned with her business direction, so we worked closely with her to create a refreshed site, fine-tune her branding, and introduce automation to engage potential clients more effectively.
The Goal
Maryanne had been running The Sleep Works since 2010, but her website was built over five years ago on an outdated framework. Since then, she had retrained and shifted her focus towards working with adults, meaning the website and branding needed to evolve too. Our goal was to:
- Create a professional, engaging website that reflected her new direction.
- Ensure the branding resonated with her adult audience while maintaining familiarity.
- Introduce automation to capture and nurture potential clients with minimal manual effort.
Challenges
Pivoting the business
Maryanne already had an established reputation for children’s sleep consultancy, so it was vital that the new website clearly communicated her expertise in adult sleep issues without confusing her existing audience.
Building confidence in the process
Investing in a website overhaul is a big step for any business owner. Maryanne needed to feel confident in the technology and strategy behind every decision. We needed to clearly communicate our reasoning and ensure she felt supported at every stage.
Engaging visitors and driving conversions
The old site lacked interactive elements and didn’t effectively guide visitors toward taking action. To maximise engagement and conversions, we needed a more dynamic approach that encouraged users to explore, interact, and sign up for further support.
Our solution
Clear strategy & collaboration
We worked closely with Maryanne to align the website strategy with her business goals. By explaining every recommendation in detail, we ensured she was comfortable with the direction and could see the long-term benefits. This collaborative process also led to new ideas, such as introducing lead magnets to grow and engage her audience.
Refined branding for a new audience
Maryanne wanted to keep her existing, recognisable logo but adapt it to better suit her new audience. We adjusted the colour palette, softening the tones to create a more calming, adult-friendly look while maintaining brand familiarity.
Interactive quiz to boost engagement
To make the website more engaging and personal, we introduced an on-site quiz that helped visitors better understand their sleep challenges. This gamification element encouraged users to interact with the site while also collecting valuable insights about their needs.
Automated email welcome series
Once visitors completed the quiz, they were automatically added to a tailored email welcome series. This sequence provided useful insights, success stories, and testimonials—building trust and nurturing leads without requiring manual outreach.
Results: A website that drives engagement and supports business growth
Since launching the new website and branding, The Sleep Works has seen a significant improvement in engagement, lead generation, and overall business confidence.
Increased engagement: The interactive quiz has been a game-changer, keeping visitors engaged and encouraging them to take action. Users are spending more time on the site, interacting with content, and exploring services.
Stronger lead generation: By implementing the automated email welcome series, The Sleep Works has built a highly engaged email list of potential clients. The sequence has successfully nurtured leads by providing value upfront, leading to an increase in enquiries and bookings.
A clearer brand identity: The refined logo and updated colour palette have helped reposition The Sleep Works as a specialist in adult sleep issues while maintaining a sense of familiarity for existing followers. The messaging is now much clearer, making it easy for potential clients to understand what services are offered and how they can benefit.
A scalable foundation for future growth: With an improved website strategy, automated lead nurturing, and a more professional online presence, Maryanne now has a solid platform to grow her business without being held back by outdated tech or unclear messaging. The new site works for her—attracting, educating, and converting visitors without requiring constant manual effort.
Maryanne now has the confidence that her website truly reflects her business, engages the right audience, and supports her long-term goals.
