Books & Pieces increases organic traffic by 502%
SEO optimisation to stop reliance on paid Ads to generate traffic
The Goal
Books & Pieces sells children’s books and toys and they were struggling to rank on Google.
To get any sort of traffic, they were having to invest in paid ads so they engaged us to look at how we could improve the SEO on their website to increase their organic traffic.
Their number one goal was to rank higher on Google and rely less on paid Ads.
Our approach
We started with an SEO Audit to discover the website’s weaknesses. We produced a strategy document identifying areas for improvement and presented this to Books & Pieces.
From the strategy, it was clear that very little had been done to optimise the individual products and pages. As this is fundamental to any SEO campaign, we started here, concentrating on long-tailed keywords for each product.
Once the basics had been implemented, we then transitioned into monthly SEO, where we evolved and tweaked the SEO to ensure that Books & Pieces’ rankings continued to improve.
The Results
Over a 12-month period, we saw some amazing results:
+502%
Organic traffic increase
+39%
Bounce rate improvement
+308%
Revenue increase
