Custom Shopify Store Design & Development | AB Web Agency

Shopify Partner

Shopify websites that sell more and stress you less.

New builds, redesigns and high-impact improvements for brands who want their store to actually perform.

We design and develop Shopify stores that look the part, feel aligned with your brand and convert far more of your visitors into customers.

No friction. No guesswork. No overwhelm.

Let’s Talk About Your Shopify Goals

If you're like most Shopify stores we speak to,

you’re not starting from scratch,  you’ve already invested time, money and effort into your store. And yet:

  • Sales aren't where they should be

  • Your product pages don't feel quite right

  • Your theme looks okay, but it's limiting you

  • Apps have made things messy or slow

  • Mobile feels clunky

  • Something is “off” but you can’t put your finger on it

  • You’ve tried to fix things but ended up more overwhelmed

  • Or maybe you’re now ready for something completely new

Shopify store looking to grow

Whatever the issue, the frustration is the same: Your Shopify store isn’t performing at the level your business deserves: a store that truly reflects your brand, your growth and the standard you’re working at.

angela looking into the distance

I'm Angela, the founder of AB Web Agency

I help brands create Shopify stores that feel premium, credible and designed to convert.

Before running a web agency, I spent over 20 years in retail buying. That experience taught me exactly how customers behave, what influences a purchase and how brands build trust – insights most developers simply don’t have.

I bring that commercial mindset into every Shopify project, blending strategy, design, user experience and conversion optimisation to create stores built around real buying behaviour, not guesswork.

The result? A Shopify store that finally works the way you wish it did.

How we can help

Perfect if you’ve built your store already, but it’s not selling the way it should.

Maybe your Shopify store looks fine… but the sales just aren’t where they should be.

Or you need new pages, new features or more flexibility, and your current setup is holding you back.

Whatever the issue, we’ll find it, fix it and make improvements that actually make a difference.

Improve my Shopify store

We can help you with:

  • Conversion Rate Optimisation (CRO)

  • Design refreshes + product page improvements

  • Fixing broken functionality (themes, apps, layouts, glitches)

  • Speed + performance improvements

  • Mobile optimisation

  • Navigation, user flow + customer journey

  • Custom sections + features your theme can’t offer

  • SEO + on-page improvements

  • Integrations (Klaviyo, email, CRM, subscriptions, reviews)

Our process

Store Review & Insight Session

We take a proper look at what’s working and what isn’t.

Plan & Prioritise

Clear recommendations and a fixed quote for the fixes or improvements.

Design & Development Sprint

We make the agreed changes quickly and safely.

Test & Support

We check everything runs perfectly, then offer ongoing care if you’d like us to continue managing your site.

For brands ready to take things up a level, or move platforms entirely.

If you’re moving to Shopify or your current store no longer reflects your brand, or you’re just starting out, we’ll create a site that’s built to convert: clean, confident and fully customised around your products and customers.

Psst… Need branding or copywriting too?
We can help with that – just ask.

Start Your Shopify Project

Built for growth from day one.

Your Shopify build includes:

  • A strategy session to define goals, audience and sales flow

  • Bespoke, on-brand design

  • Shopify development focused on speed and conversion

  • Fast, mobile-first build

  • On-page SEO setup and analytics tracking

  • Cart, product and checkout optimisation

  • Email and CRM integrations (e.g. Klaviyo setup)

  • Launch support and 30 days of aftercare

Our process

Discovery

Strategy

Design

Development

Launch

Care

Eccommerce Businesses we’ve worked with

Trusted by growing brands across the UK and worldwide

Why choose AB Web Agency

What our clients are saying

  • I love my new website! Before I talked to Angela I wasn’t even clear what I wanted from my website. She helped me figure out what I needed my website to do for my clients and then worked out how to achieve it. The end result is beautiful to look at and I am now able to serve my clients so much more easily. Angela offers such incredible value for money I could not recommend her more highly.

    Dr Rosie Gilderthorp
    Owner, Psychology Busines School
  • I’m over the moon with my new site! 🤩 Angela is so knowledgeable, helpful and easy to work with. I’d highly recommend her 🙌

    Vardeep Edwards
    Owner, The Branding Fox
  • Angela’s customer service has been exceptional. From start to completion of the website she was extremely helpful, understanding and professional. I’m extremely pleased with her work. She comes highly recommended!

    Kemi Akin
    Owner, Kemie's
  • Really happy with the work that Angela has just completed on our website – all queries were answered quickly, she understood the brief, work was completed on schedule and the ongoing support and training has been much appreciated. Highly recommend.

    Lauren McNulty
    Co-Owner, The Black Pig
  • Angela created my website just before Christmas and I love it. It does exactly what I want it to. Angela listened to my requirements and got it spot on. I can’t recommend her highly enough.

    Karen Clark
    Owner, PH Pet Horizon
  • Angela is absolutely wonderful and made the process so easy. Snap her up!

    Clair Minto
    Owner, Lunita Home
  • I’m much more excited about my business! I’m already getting more enquiries via my site and my branding feels much more succinct.

    Louise Cornish
    Owner, Louise Cornish Fitness
  • Angela is great to work with and takes a structured approach to find out about what you want to achieve, your brand and how you will use the website. Her advice and technical knowledge at every stage were invaluable. She is really helpful and approachable and takes you through step by step. A great investment for any business.

    Claire Antill
    CEO, Little Olive Digital
  • I could not be happier with my website! Angela worked quickly, somehow knew exactly what I wanted and interpreted it all perfectly. Her guidance on how to manage the site post-completion was also incredibly helpful. I would not hesitate to recommend her.

    Emel Rizwani
    CEO, Red-Gem
  • Visually, the website looks stunning throughout, so that makes me look even more professional. I’ve got a renewed enthusiasm for my business, and will certainly feel proud to share the amazing website.

    Jon Clayton
    Founder, Mr Jon Clayton
  • How easy it was to work with someone who ‘gets it’. I’m so happy I found Angela – I was looking for someone to help design and build an E-commerce site from scratch and had no idea where to start. Angela made the process easy and broke it down into easy steps. She kept me accountable and was so easy to talk to.

    Clair Minto
    Founder, Lunita Home
  • I found working with Angela great. She is patient, professional, easy to communicate with and clear in her ideas. I trusted her to help me make the right decisions and valued her input into the site. Angela had great knowledge about my type of business and I know at times she was really putting a customer head on to help us land on the right language / layout. I would happily work with Angela and the team again.

    Fran Costello
    Co-Owner, Green End Farm Cottages
  • Angela is fabulous to work with!

    Amanda Overend
    CEO, Books & Pieces
  • Angela’s depth of knowledge and her passion for what she does was evident from our very first meeting which was immediately reassuring. Straight away, I felt my project (and investment) was in safe hands.

    Jon Clayton
    Founder, Mr Jon Clayton
  • I can’t recommend Angela enough. She was incredibly easy to deal with…. explaining things in language I could understand, and being really responsive. Her aftercare has been fantastic, she has continued to give me guidance after the job has been done. Great value for money for the service provided.

    Donna Warren
    Owner, Running Ibiza
  • We are very happy with the result; Angela has developed two well performing websites that look good and do what we want them to do. Angela was responsive and worked to a tight deadline

    Dr Alan Bowman
    Director, Trust Psychology
  • I am so happy with the work carried out on my website by Angela. My website is so much easier to navigate and so much faster that I was expecting it to be. I am over the moon.

    Laura Sweet
    Owner, Amamaya
  • I found Angela extremely easy to work with. She understood my brief for my website right from the start. She made it more user friendly, and walked me through areas I needed to consider more carefully that I hadn’t thought of in my original brief. I’m delighted with my end result, and wouldn’t hesitate to recommend her.

    Beth Kirk
    Owner, Socially Oxford
  • From start to finish, I was impressed with Angela’s professionalism. She listened carefully to my requirements and implemented all the changes I had requested. I now have a speedy website which provides a better user experience for both current and potential clients.

    Coriden Francis
    Owner, Coriden English Tuition
  • I really love it! You made it so easy for me and it was a pleasure working with you.

    Dora Masullo
    Owner, Two Dogs on a Bike

FAQs

Yes! Most of our Shopify work involves improving or redesigning existing stores.

Absolutely. We can audit your store and help you improve everything from layout and copy to checkout flow.

Try our free Conversion Rate Calculator – it shows the difference immediately.

Yes. We offer Shopify Care Plans for updates, reports and technical support. Ask us for details.

That depends on the size and complexity of your store. Prices start from £8000 and most ecommerce websites are between £12k-£20k.

Improvements: 1–3 weeks
New builds: 4–8 weeks

We’ve worked on an array of ecommerce platform and we find that Shopify is the most stable and easy for you to manage afterwards.

If you're ready for a Shopify store that just works, we should talk.

Whether you need a better store or a brand new one, let’s build something that actually works.